From Kenneth Goldsmith, author of Uncreative Writing and “It’s Not Plagiarism. In the Digital Age, It’s ‘Repurposing'”:
“In 1969 the conceptual artist Douglas Huebler wrote, “The world is full of objects, more or less interesting; I do not wish to add any more.” I’ve come to embrace Huebler’s idea, though it might be retooled as: “The world is full of texts, more or less interesting; I do not wish to add any more.”
It seems an appropriate response to a new condition in writing: With an unprecedented amount of available text, our problem is not needing to write more of it; instead, we must learn to negotiate the vast quantity that exists. How I make my way through this thicket of information—how I manage it, parse it, organize and distribute it—is what distinguishes my writing from yours.
The prominent literary critic Marjorie Perloff has recently begun using the term “unoriginal genius” to describe this tendency emerging in literature. Her idea is that, because of changes brought on by technology and the Internet, our notion of the genius—a romantic, isolated figure—is outdated. An updated notion of genius would have to center around one’s mastery of information and its dissemination. Perloff has coined another term, “moving information,” to signify both the act of pushing language around as well as the act of being emotionally moved by that process. She posits that today’s writer resembles more a programmer than a tortured genius, brilliantly conceptualizing, constructing, executing, and maintaining a writing machine.
For the past several years, I’ve taught a class at the University of Pennsylvania called “Uncreative Writing.” In it, students are penalized for showing any shred of originality and creativity. Instead they are rewarded for plagiarism, identity theft, repurposing papers, patchwriting, sampling, plundering, and stealing. Not surprisingly, they thrive. Suddenly what they’ve surreptitiously become expert at is brought out into the open and explored in a safe environment, reframed in terms of responsibility instead of recklessness.
We retype documents and transcribe audio clips. We make small changes to Wikipedia pages (changing an “a” to “an” or inserting an extra space between words). We hold classes in chat rooms, and entire semesters are spent exclusively in Second Life. Each semester, for their final paper, I have them purchase a term paper from an online paper mill and sign their name to it, surely the most forbidden action in all of academia. Students then must get up and present the paper to the class as if they wrote it themselves, defending it from attacks by the other students. What paper did they choose? Is it possible to defend something you didn’t write? Something, perhaps, you don’t agree with? Convince us.
The secret: the suppression of self-expression is impossible. Even when we do something as seemingly “uncreative” as retyping a few pages, we express ourselves in a variety of ways. The act of choosing and reframing tells us as much about ourselves as our story about our mother’s cancer operation. It’s just that we’ve never been taught to value such choices.
Having worked in advertising for many years as a “creative director,” I can tell you that, despite what cultural pundits might say, creativity—as it’s been defined by our culture, with its endless parade of formulaic novels, memoirs, and films—is the thing to flee from, not only as a member of the “creative class” but also as a member of the “artistic class.” At a time when technology is changing the rules of the game in every aspect of our lives, it’s time for us to question and tear down such clichés and reconstruct them into something new, something contemporary, something—finally—relevant.”
From an interview in The Awl:
“The students that take my class know how to write. I can hone their skills further but instead I choose to challenge them to think in new and different ways. Many of them know how to plagiarize but they always do it on the sly, hoping not to get caught. In my class, they must plagiarize or they will be penalized. They are not allowed to be original or creative. So it becomes a very different game, one in which they’re forced to defend choices that they are making about what they’re plagiarizing and why. And when you start to dig down, you’ll find that those choices are as original and as unique as when they express themselves in more traditional types of writing, but they’ve never been trained to think about it in this way.
You see, we are faced with a situation in which the managing of information has become more important than creating new and original information. Take Boing Boing, for instance. They’re one of the most powerful blogs on the web, but they don’t create anything, rather they filter the morass of information and pull up the best stuff. The fact of Boing Boing linking to something far outweighs the thing that they’re linking to. The new creativity is pointing, not making. Likewise, in the future, the best writers will be the best information managers.”
If anyone was interested in knowing who I really am, I would instruct them to read every The Best Thing I Read This Week Is… Every one reflects either what I already believe to be true and those truths are beautifully expressed by the writer or the ideas expressed are now what I believe to be true. They have made me see things anew.
I read a lot and what I choose for The Best Thing... from the large amount of text I read is an art. Sometimes I type each word and sometimes I just copy, paste, and edit. But, choices are being made and those choices are more revelatory than all the other posts I’ve written. To me, the collection of ideas I pull together are more important than the way I express those ideas.
Not everyone agrees but I think originality is overrated. The attempt to be an original writer usually results in banal and/or self-indulgent writing. The only way to be original today is in the context you create or in the ideas you curate.
*Thanks to Austin Kleon for introducing me to Kenneth Goldsmith and his ideas. Always give credit.